The honest answer is a range, because the biggest variable is not us — it is how quickly you send your photographs and prices. Once we have those, here is what each tier actually takes.
Starter — about four days
Three pages: who you are, what you offer, how to reach you. The free demo page usually arrives within a couple of days of you getting in touch, before the four-day clock on the full build even starts.
Signature — about a week
Five pages, a proper gallery that needs colour-matching and grading, and services with prices written and approved. The extra time over Starter is mostly the gallery — we would rather take a few more days and show twelve strong images than rush forty average ones.
Booking — about two weeks
Everything Signature has, plus a live booking system wired to your real services, durations and working hours. That setup is worth doing slowly once rather than quickly and fixing twice, which is the main reason this tier takes longer than the other two.
What actually slows a project down
Almost never us. It is photographs that take a week to arrive, prices that change mid-build, or a round of feedback that sits unanswered. None of that is a complaint — businesses are busy — but if you want to hit the timeline above, the fastest way is sending what we ask for as soon as we ask for it.
None of these timelines start until you have seen and approved the free demo page. You are never waiting on a countdown for something you have not agreed to yet.